At like91, safeguarding the personal information of every player across Pakistan is a core operational commitment — not an afterthought. This Privacy Policy explains exactly what data like91 collects, why it is collected, how it is used, who it may be shared with, and the rights you hold over your own information at all times.
like91 is built on trust. Here are the six pillars that define how we handle your personal information every single day.
like91 only collects the personal data that is strictly necessary for account registration, identity verification, payment processing, and regulatory compliance. We do not collect data beyond what is needed to run a safe, fair platform for Pakistani players.
All data transmitted between your device and like91 servers is protected using industry-standard TLS/SSL encryption. Sensitive fields such as payment details and login credentials are additionally encrypted at rest using AES-256 standard.
like91 does not sell, rent, or trade your personal data to third parties for marketing purposes. Data is only shared with vetted service providers who operate strictly under data processing agreements, or where disclosure is required by law.
You remain in control of your personal data at all times. like91 provides clear consent mechanisms, preference controls within your account dashboard, and straightforward opt-out options for any non-essential data processing activities such as marketing communications.
like91 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal and regulatory obligations. Once the retention period expires, data is securely deleted or anonymised.
Every like91 player holds clear rights over their personal data — including the right to access, correct, delete, and port their information. Requests are handled within 30 calendar days of receipt by the like91 data protection team.
This Privacy Policy applies to all personal data collected by like91 through the website like91.org, mobile applications, customer support channels, and any other digital touchpoints operated by like91. It governs the processing of personal data belonging to registered players, prospective registrants, and visitors to the like91 platform from Pakistan and all other jurisdictions from which the site is accessed.
like91 acts as the data controller in respect of all personal data processed under this policy. As data controller, like91 determines the purposes and means of processing your personal data and is responsible for ensuring that processing is carried out lawfully, fairly, and transparently.
Scope note: This policy covers data processing activities conducted by like91 directly. Where like91 engages third-party processors — such as payment service providers or fraud detection vendors — those parties operate under binding data processing agreements with like91 and are prohibited from using your data for their own independent purposes.
By registering an account on like91, making a deposit, or continuing to use the platform after being presented with this Privacy Policy, you acknowledge that you have read and understood its contents. If you do not agree with any aspect of this policy, you should discontinue use of like91 and contact support to arrange account closure.
like91 collects personal data through several distinct channels. The categories of data collected and the typical source of each are set out in the table below:
| Category | Specific Data Points | Source |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, nationality, gender | Provided by you during registration or KYC verification |
| Contact Data | Email address, mobile number, city (e.g., Karachi, Lahore, Islamabad) | Provided by you during registration or account updates |
| Financial Data | JazzCash / EasyPaisa wallet IDs, bank account numbers (HBL, UBL, Meezan), transaction histories, deposit and withdrawal records | Provided by you and generated by platform transactions |
| Gaming Activity Data | Game sessions, bet amounts (PKR), game results, wagering history, bonus usage | Automatically generated by platform activity |
| Technical Data | IP address, browser type and version, device identifiers, operating system, session timestamps | Automatically collected via cookies and server logs |
| Communications Data | Live chat transcripts, support email content, feedback submissions | Provided by you through customer support interactions |
| Verification Documents | CNIC scan/photo, proof of address documents, payment method ownership evidence | Provided by you during KYC/AML verification |
like91 does not intentionally collect special category data (such as biometric data, health data, or political opinions). If you voluntarily disclose such information through support channels, it will be handled with the highest level of confidentiality and deleted as soon as it is no longer required.
like91 uses the personal data it collects for clearly defined purposes only. Every processing activity is tied to a specific operational, legal, or contractual necessity:
Identity, contact, and age data is used to create and maintain your like91 player account, verify that you meet the 21+ minimum age requirement, and authenticate your login sessions. This processing is necessary to perform the contract between you and like91.
Financial data is used to process PKR deposits and withdrawals via JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank. like91 retains transaction records as required by anti-money laundering (AML) regulations applicable to online gaming operators.
like91 is obligated to conduct Know Your Customer (KYC) checks on all registered players. Identity documents — including CNIC scans — are used solely for the purposes of age and identity verification and are not shared with any third party outside of regulated verification service providers operating under a data processing agreement.
Gaming activity data, financial data, and technical data are used to detect, investigate, and prevent fraudulent activity, money laundering, and other prohibited conduct as defined in the like91 Terms & Conditions. This processing is necessary for compliance with applicable legal obligations.
Communications data is used to respond to your support queries, complaints, and feedback. Support records are retained to maintain a history of interactions and ensure consistent service quality.
Gaming activity data is used to monitor player behaviour for signs of problem gambling and to enforce the responsible gaming tools available on the platform — including deposit limits, loss limits, session timers, cooling-off periods, and self-exclusion. This processing reflects like91's duty of care to its players.
Aggregated and anonymised technical and gaming activity data is used to analyse platform performance, improve the user experience, and inform product development decisions. Wherever possible, analytics are conducted on anonymised datasets that cannot be linked back to individual players.
Where you have given explicit consent, like91 may use your contact data to send you promotional offers, bonus notifications, and platform updates by email or SMS. You may withdraw this consent at any time — see Section 11 for full details.
like91 processes personal data on the following legal bases, depending on the specific processing activity involved:
Withdrawing Consent: Where processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal. To withdraw consent, use the preference settings in your like91 account dashboard or contact support at [email protected].
like91 does not sell, rent, or trade your personal data. Data is shared with third parties only in the limited circumstances described below, and always subject to binding contractual protections:
Financial data is shared with payment processing partners — including JazzCash, EasyPaisa, and partner banks (HBL, UBL, Meezan Bank) — strictly to process your deposit and withdrawal transactions. These partners operate under their own privacy policies and are regulated financial institutions in Pakistan.
Identity documents and verification data may be shared with regulated KYC/AML service providers contracted by like91 to conduct identity and age verification checks. All such providers operate under data processing agreements that restrict the use of your data to the specified verification purpose only.
Technical and gaming activity data may be shared with fraud detection and cybersecurity service providers for the purpose of protecting the like91 platform and its players from fraudulent activity, account takeover attempts, and other security threats.
like91 may be required to disclose personal data to law enforcement agencies, regulatory bodies, or courts in response to a valid legal request, warrant, or court order. like91 will only disclose the minimum data required to comply with such requests and will, where legally permissible, notify the affected player prior to disclosure.
In the event of a merger, acquisition, or sale of all or substantially all of like91's business assets, player personal data may be transferred to the acquiring entity as part of that transaction, subject to equivalent data protection commitments being maintained by the successor entity.
like91 uses cookies and similar tracking technologies on the like91.org website to ensure the platform functions correctly, to enhance your experience, and — where consent has been given — to deliver relevant content and analyse platform performance.
You may manage your cookie preferences at any time via the cookie consent banner displayed on your first visit to like91.org, or through your browser's built-in cookie management settings. Please note that disabling strictly necessary cookies will affect the functionality of the platform.
like91 retains personal data for the minimum period necessary to fulfil the purpose for which it was collected, unless a longer retention period is required by law. The following retention schedule applies:
| Data Category | Retention Period | Rationale |
|---|---|---|
| Account & Identity Data | Duration of account + 5 years post-closure | AML regulatory requirement and legal dispute resolution |
| Financial & Transaction Data | 7 years from transaction date | Financial record-keeping and AML/CFT compliance |
| Gaming Activity Data | Duration of account + 3 years post-closure | Responsible gaming monitoring and dispute resolution |
| KYC Verification Documents | Duration of account + 5 years post-closure | Regulatory obligation and fraud prevention |
| Support Communications | 3 years from date of interaction | Service quality and dispute resolution |
| Marketing Consent Records | Until consent is withdrawn + 1 year | Evidence of lawful marketing processing basis |
| Technical & Log Data | 13 months from collection | Security monitoring and platform analytics |
Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. like91 conducts periodic data audits to ensure retention schedules are adhered to across all data processing systems.
like91 implements a layered security architecture to protect personal data against unauthorised access, disclosure, alteration, and destruction. Key security measures in place include:
Your Role in Security: While like91 applies robust technical and organisational security measures, the security of your account also depends on you keeping your login credentials confidential. Never share your like91 password with anyone. If you suspect your account has been compromised, contact [email protected] immediately.
As a like91 player, you hold the following rights in relation to your personal data. like91 will respond to all verified data rights requests within 30 calendar days of receipt:
To exercise any of the above rights, submit a written request to [email protected] from the email address registered to your like91 account. like91 may request identity verification before processing a data rights request to ensure data is not disclosed to an unauthorised party.
like91 operates a strict 21+ age policy. The platform is not intended for, nor directed at, persons under the age of 21. like91 does not knowingly collect personal data from individuals under 21 years of age.
If like91 becomes aware — through KYC verification, player self-disclosure, or any other means — that a registered player is under 21 years of age, the following steps will be taken immediately:
Parents and guardians are encouraged to make use of parental controls and internet filtering tools to prevent minors from accessing online gambling platforms. If you believe a minor has registered on like91, please contact [email protected] immediately.
like91 will only send you marketing communications — including promotional bonus offers, new game announcements, and platform news — where you have given your explicit, informed consent to receive such communications during the registration process or at a subsequent point via your account preferences.
You may withdraw your marketing consent at any time through any of the following methods:
Withdrawal of marketing consent will be actioned within 5 business days. Please note that withdrawing marketing consent does not affect your receipt of transactional and account-related communications — such as deposit confirmations, withdrawal notifications, and security alerts — which are sent as part of the contractual service and cannot be disabled while your account remains active.
like91 reserves the right to update this Privacy Policy at any time to reflect changes in applicable law, regulatory requirements, or like91's data processing practices. The current version of this policy will always be accessible at like91.org/privacy-policy, together with the effective date of the most recent revision.
Where changes to this policy are material — meaning they significantly affect how like91 processes your personal data or your rights in relation to that data — like91 will notify registered players via the email address associated with their account at least 14 days prior to the updated policy coming into effect. Continued use of the like91 platform after the effective date of a revised policy constitutes your acknowledgement of the updated terms.
If you do not accept any revised version of this Privacy Policy, you should discontinue use of like91 and request account closure by contacting [email protected] before the revised policy takes effect.
If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or wish to raise a complaint about how like91 has handled your personal data, please contact the like91 data protection team:
like91 Data Protection Team
Email: [email protected]
Subject line: Privacy / Data Protection Request
Response time: Within 30 calendar days of receipt
Available: 24 hours a day, 7 days a week
Please include your registered username, a clear description of your query or complaint, and — where relevant — the specific data or processing activity your request concerns. like91 may request identity verification before actioning a data request to protect your information from unauthorised third-party access.
like91 is committed to resolving all data-related complaints fairly and promptly. If you are not satisfied with the outcome of like91's internal complaint process, you may escalate your complaint to the relevant data protection supervisory authority in your jurisdiction.
Your data is protected. Your experience is fair. Cricket betting, live casino, slots, and more — all in one place, with PKR payments via JazzCash and EasyPaisa. 21+ only. Play responsibly.
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